Social Entrepreneurship
Apply business and management skills to achieve social ends
Profits generated from sales re-invested into expansion and replication
Business approach
Apply same methods that ensure the success of Scojo Vision, LLC
5% of pre-tax profits donated
Not standard non-profit, NGO or public health organization; LLC = PLC in India; are programs must be sustainable & scaleable, "profit" is not an ugly word - everything is reinvested to further programs