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Affordable Vision Correction |
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Affordable Vision Correction |
Develop creative and economically viable distribution channelsRespect the consumer's wishes
Source high-quality reading glasses and, where cost-effective, facilitating the transfer of technology to improve quality and lower costMarket appropriately
Educating the world's population about the symptoms of presbyopia and its treatment through reading glassesAccessCostAwareness
Distribution/access is NOT enough - need to change behavior, use marketing - don't call them "reading glasses," don't exclude illiterates