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Affordable Vision Correction |
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Affordable Vision Correction |
Social enterprise
Creates markets
Reconciling physiological demand with market demand
Competing with all consumer products
Alleviates poverty by providing economic opportunities for microentrepreneurs
Views rural communities as Fortune 500 companies treat the middle and upper-classes
Smart delivery systems
High-quality product
Healthy dose of marketing
Expand marketing budget; Readers are poverty alleviation device/tool; Role of private sector in development - water supply, health, education, finance, utilities, new ideas need to be sold - changing behavior & attitudes takes time & $$